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Drawing on the service-dominant logic and the institutional theory, this paper aims to explore the value-creating mechanisms of branding in the destination context and the brand co-creation process at and between different levels of a service ecosystem.

An exploratory research design was used to generate qualitative data from 18 in-depth interviews with important stakeholders and investigate how and why brand co-creation is fostered in the service ecosystem.

The study proposes a stepwise process of strategic imperatives for brand co-creation in the destination context. It presents the multi-directional flows of the brand meaning across levels of the tourism ecosystem and thereby interprets stakeholders’ efforts to co-create sustainable brands that gain prominence in the global tourism arena.

Future research might validate the framework in a quantitative research setting. The extended analysis of the value-creating ecosystem could investigate the role of institutions and brand value propositions across levels.

Acknowledging their limited control over the brand co-creation process, tourism practitioners are offered step-by-step guidance to help shape a destination brand that may retain relevance in the tourists’ minds. Critical insights are provided into resource sharing between actors and subsequent responsibilities for a sustainable destination branding strategy.

The paper considers the significance of the various levels in the ecosystem and the underlying mechanisms of brand co-creation in a somewhat neglected branding domain.

The aim of this paper is to investigate the possible options for matching country destination image with different types of tourism to explain general attributes towards specific forms of tourism, based on previous research on country of origin effects.

A quantitative research design is used for the purpose of the study.

Data analysis demonstrates that the perception of the destination image in a country context varies across various types of tourism in most of the cases investigated. Moreover, the research outcomes portray a close relationship between the match of country image – tourism type and the willingness to visit a destination.

The study assists tourism practitioners and policy makers in gaining a better understanding of whether tourists conceive all forms of tourism in a specific country favourably, simply because they link favourable dimensions to that particular country, or whether they perceive only certain types of tourism favourably.

This study is among the first to empirically demonstrate the effect of match/mismatch of country destination image with the type of tourism on the willingness to visit, based on specific primary travel motives.

The paper focuses on services marketing implementation synthesizing previous knowledge from the fields of internal and external marketing. Although academic debate over the modeling of internal and external market orientation has lately emerged, services marketing literature lacks a relevant theoretical foundation.

Following a qualitative research design applied to the tourism sector, in‐depth interviews were conducted at three different levels (managers, employees and customers). In total, 37 hotel managers, 46 employees and 42 guests participated in the process of capturing the essence of the fragile equilibrium between internal and external marketing adoption.

Findings from the content analysis were consistent with the literature, unveiling an important number of elements, which formulate the components of the balanced market orientation, namely: market orientation adoption, internal marketing implementation and systematic monitoring of the service delivery process.

Highlighting the importance of interrelations and modeling the underlying constructs, the study merges together different research streams from the extant literature. Nevertheless, the relations between the components of balanced market orientation have yet to be examined and validated.

In light of the qualitative findings, the study delves into the main pillars of integrated marketing philosophy, where the external focus on the customer is a sine qua non. Services marketing implementation is delineated into: applying internal marketing practices; periodically assessing employees’ perceptions; adopting market‐oriented behaviour; and measuring its impact on customers.

Informed by the resource-based and resource-advantage theories, this study, a comparative study, aims to examine the core dimensions of nation brands – culture, tourism, exports, foreign direct investment, migration and governance – from the company-based brand equity perspective in a sample of 48 countries clustered into three groups (strong, moderate and weak nation brands) from 2011 to 2019 to identify the most critical predictors of nation brand strength in each cluster.

A clustering technique was applied to the modified Country Brand Index to cluster the included countries into strong, moderate and weak nation brands. The authors were then able to analyze each cluster in an effort to explore the relative importance of the predictor variables and determine if that importance varied across the clusters.

This approach revealed novel findings of great importance to policymakers and academics. The results indicate the resources that contribute the most to nation brand equity in each cluster. Such information can guide policymakers in effectively leveraging these strategic resources. First, the cultural dimension was a more critical predictor concerning countries with moderate and weak nation brands than countries with strong brands. Second, tourism exhibited the highest predictive importance concerning all the clusters. For academics, these findings help foster a better understanding of the determinants of nation brand strength, as aligned with the resource-based and resource-advantage theories.

The findings of this study contribute to the literature concerning nation brand management, particularly the stream related to nation brand equity monetization.

The purpose of this paper is to survey the technical performance of the cement industry including those related to procedures; groundwork of raw materials, fuels and semi-finished products for processing; accessibility of machinery, plant and equipment for various operations; arrangement and process control management.

A broad range of survey and research was reviewed, and all revealed the methods to recognize the key influences for development of green technology. The study explores the present scenario of green manufacturing (GM) strategies of Indian cement companies and provides the industrial ecology, ways of reducing energy consumption, environmental impact data collection, design and control of manufacturing systems and integration of product and manufacturing system. It also reveals the problems in decision-making systems owing to the impact of the green product design. Here, in this paper, all information is obtained by the medium of internet, journals, articles, and magazines.

This paper describes a problem of global warming, gas, water and other wastages emissions at the time of cement manufacturing and put forward a path that enables decision makers to assess the perception of GM in their organization and in prioritizing GM efforts.

This perspective survey is to provide an integrative outlook of performance methods for GM practices in the Indian cement industries. It gives important information, which expectantly will help in cement industry to adopt GM practices. This paper fills the gap in the literature on identification, establishment, and validation of performance measures of GM for Indian cement industries.

The purpose of this study is to describe the design and validation of a three-dimensional (3D)-printed phantom of a uterus to support the development of uterine balloon tamponade devices conceived to stop post-partum haemorrhages (PPHs).

The phantom 3D model is generated by analysing the main requirements for validating uterine balloon tamponade devices. A modular approach is implemented to guarantee that the phantom allows testing these devices under multiple working conditions. Once finalised the design, the phantom effectiveness is validated experimentally.

The modular phantom allows performing the required measurements for testing the performance of devices designed to stop PPH.

PPH is the leading obstetric cause of maternal death worldwide, mainly in low- and middle-income countries. The proposed phantom could speed up and optimise the design and validation of devices for PPH treatment, reducing the maternal mortality ratio.

To the best of the authors’ knowledge, the 3D-printed phantom represents the first example of a modular, flexible and transparent uterus model. It can be used to validate and perform usability tests of medical devices.

This paper aims to identify the scale efficiency of dry ports in Brazil and its main technological drivers.

This paper uses the Data Envelopment Analysis (DEA) model in two stages. The first stage of the DEA was used to measure the efficiency of the dry ports. In the second stage, the Bootstrap Truncated Regression (BTR) was applied to explore the relationship between efficiency and the factors analyzed. The inputs, outputs and contextual variables for this analysis were extracted from the secondary database provided by Revista Tecnologística.

In the first analysis stage, a high level of idleness was verified in the operations. The contextual variables in the second stage were significant: Certification, Warehouse Management System (WMS), barcode and Radio Frequency Identification (RFID). Results corroborate the positive impact of Information Technology (IT) coordination processes on logistics performance.

Results show that dry ports operate below their technical and operational capacity and that the sector's lack of regulation in Brazil can facilitate and encourage the use of ports and marine terminals by importers and exporters.

Application of two-stage DEA measures efficiency as a sectoral benchmarking tool.

Environmental, social and governance (ESG) issues have become the cornerstone of investment decisions in firms today. With that, publicly traded ESG indices (like the BSE ESG 100 index in India) have come into existence. The existing literature signifies that ESG generates financial implications and induces stability. The current study aims to test whether the firms listed on the ESG index (ESG-sensitive firms) face less financial distress than those not listed on such an index.

The study applies panel data difference-in-differences (DID) regression by considering ESG as an unstaggered treatment to 74 non-financial firms listed on India's Bombay Stock Exchanges (BSE) 100 index. In total, 42 firms are ESG treated as they got listed on the BSE ESG 100 index, formed in 2017. The remaining 32 firms form the control group. The confidence intervals and standard errors are estimated using clustered robust errors and the Donald and Lang method.

Listing on the ESG index matters for financial stability; differences in financial distress are significant on financial distress. ESG-sensitive firms face less financial distress than non-ESG firms (or firms not perceived as ESG-sensitive). The results are consistent across two financial distress measures, Altman z-scores for emerged and emerging markets. Thus, the DID in distress status between ESG-sensitive and non-ESG firms matter.

The study creates vibrant implications for practitioners using ESG to reduce financial distress.

The study is one of its kind to test the treatment effects of ESG on firm value and quantify treatment effects on financial distress.